Dear everyone,
As a mentor within the Forward Inc. mentoring program, I had the privilege of guiding a refugee entrepreneur through the process of soft launching his business idea aimed at disrupting the maintenance marketplace. In an era where digitalization and convenience reign supreme, the concept of a platform offering transparency on pricing, availability, and high-quality maintenance services fills a crucial niche.
Transitioning from the ideation phase, our focus shifted towards executing a Minimum Viable Product (MVP) strategy to enter the market swiftly, complemented by a robust business plan and pitch deck to attract potential investors. Our journey began with a thorough analysis of the entrepreneur’s vision and mission, crafting Unique Selling Points that would effectively differentiate the platform from its competitors and resonate with the target audience.
M2 Advisory’s pillars of growth
To structure our mentoring approach, we adopted M2 Advisory’s three-pillar strategy encompassing Finance, IT, and Operations, with the overarching goal of preparing for a successful soft launch. In the Finance pillar, we delved into financial management principles, strategically determining pricing models to support long-term organizational goals. Market analysis was conducted meticulously to validate the business case, identify the target audience, and establish competitive pricing strategies.
Simultaneously, we crafted a comprehensive financial plan and marketing strategy tailored to facilitate the soft launch. In parallel, efforts were directed towards finalizing the business plan and pitch deck to present a compelling case to potential stakeholders.
Within the IT pillar, the focus centered on developing a robust platform, crucial for revenue generation. The MVP was subjected to rigorous testing, paving the way for a soft launch targeting both B2B and B2C markets.
In tandem, the Operations pillar emphasized streamlining processes and procedures to optimize business performance. By documenting workflows and implementing efficient systems, we aimed to enhance risk management and financial viability. I’ve crafted this methodology, detailed in my eBook; Maximise your Cash Flow, 5 pillars to profit, to encapsulate the key pillars essential for maximizing business performance and profitability. Emphasizing efficiency as the standard approach to managing processes, it aims to mitigate losses and ensure sustained financial viability.
Power of Mentorship
Throughout the mentoring journey, the overarching objective was to empower the entrepreneur, fostering a mindset conducive to business success and capital raising endeavors. Witnessing the entrepreneur’s passion and dedication fueled my own enthusiasm, and I am eager to see how this venture flourishes in the marketplace.
In conclusion, this mentoring experience has been immensely rewarding, and I am grateful for the opportunity to contribute to the entrepreneur’s journey towards business growth and success. Together, we have laid a solid foundation for his future, and I am confident in his ability to navigate the challenges ahead with resilience and determination.
As the program concludes, I would like to extent a special thanks to Forward Inc. and the entrepreneur Othman Beirumi for allowing my mentorship to contribute to their mission and vision and thrive in business.
Join us in wishing Othman the best on his personal and entrepreneurial journey. Together, we are ready to launch and disrupt the market! Be part of the revolution today!
Marleen Somohardjo
